In 2016, together with T-Mobile we revived the well-known gaming brand FRAG. We launched a new e-shop FRAG.cz not only with gaming content for mobile phones, but also with audiobooks, and later added e-books and magazines.
E-shop exclusively for T-Mobile customers has been optimized for use on computer and at the same time for mobile devices including older phone models (also XHTML version). An interesting feature was the method of payment for the content, which was credited directly to the operator's bill or taken down from the credit on the prepaid card.